Home health care agencies primarily find patients through referrals from doctors, hospitals, and other medical professionals. They also utilize marketing strategies such as online advertising, community outreach, and partnering with senior centers to attract prospective patients. Additionally, they work closely with insurance companies and Medicare to identify individuals who qualify for their services. In recent years, social media and digital platforms have also become an effective tool in connecting with potential patients. It's a complex process, but a critical one in ensuring that those in need of home health care get the appropriate services.